New Approach PR is a one-woman-band PR Consultancy based in rural Hertfordshire,
United Kingdom. We help launch and grow brands and businesses by connecting
them with the people who matter to them most. By using our own initiative and
old-fashioned common sense, we pride ourselves on taking the media, marketing
and editorial weight off our clients shoulders so that they can concentrate on the piece of the jigsaw which glues everything
together – new business and sales.
We are a small company, which is why we thrive on being able to give our clients
the best possible price on monthly retainers – due in part to our extremely low over-heads. At present we have no external
employees, and no expensive office. We understand what it means to be a start-up business because we are a start-up ourselves.
Situated just one hour from central London, we are always on hand to travel
into the capital to meet our clients and prospects at short notice.
We are a young company but we bring with us a wealth of experience. Jessica Johnson, founder and
Managing Director, has herself sat on both sides of the fence; having worked as
a reporter in a busy newsroom she knows how it works from a journalist’s perspective (and what annoys them), making her chance at getting the right
press coverage for her clients as good as anybody’s.
Her time spent building up Data Explorers from a virtually unknown brand to a global media name has allowed Jess to develop a highly professional understanding between a core
group of relevant journalists who trust her to contact them only when something
is really relevant to their story. The only change is that Jessica now wishes
to work for herself and her clients in the peace of the Hertfordshire
countryside.
Press Coverage – or lack of. Keeping our clients out of the press is sometimes as important as
keeping them in. One size does not fit all with getting companies the type of
coverage they require. We help businesses achieve their goals - whether that is
a media campaign for extensive press coverage or targeting a specific area of
the press, a change in market position, a product launch, entering (and
winning) an award or a company re-brand – we find the right approach to solving a specific challenge or problem – without wasting time and money.
Social Media and Web Marketing – like it or not, the social media era is upon us. Some companies can find this a
daunting prospect, and we are here to guide you through the development of
social media on your website and to make sure it is used to the best of your
advantage. We can also help with all editorial content on your website and
other marketing collateral.
